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Kit · 40 pages · 11 prompts + house style

Find out if your help center is working

The numbers you already have, what each one really means, and a monthly review that ends in one page your manager will read.

After using this: You'll know which articles are working and which are only busy, what your search report wants you to write, and where AI assistants find you. Each month ends in a one-page answer to "is it working?"

Who this is for

You look after a help center, and someone keeps asking whether it's working. You have a dashboard full of views and votes, and none of it answers the question.

Not for you if

You want your analytics set up for you, or an industry benchmark to hit. This works with the reports you already have, and it helps you set targets from your own numbers, because there's no honest benchmark to give you.

$89

One-time purchase · HTML and PDF

License

Instant delivery after payment.

How it works

Prompt 1 sorts the numbers you already have into worth tracking monthly, useful now and then, and not worth your time, and prompt 2 turns 3 months of them into a baseline. Then you read articles against tickets, sort your search report, and see where Google's and Bing's AI answers find you. Each month ends with a review that separates real change from noise, and one page your manager reads to the end.

What's inside

  1. 01The numbers you already have
  2. 02Working articles and busy ones
  3. 03Reading your search report
  4. 04Seeing whether AI assistants find you, in Google Search Console, Bing Webmaster Tools and your analytics
  5. 05Setting a baseline and running the month
  6. 06Reporting it in one page
  7. 0711 prompts, from mapping the numbers you have to writing the one-page report
  8. 08Your measurement house style, as a setup prompt for your AI
  9. 09The short version: the monthly routine and the rules on one page

See the pages

3 pages from the PDF you download, as they are. Select one for a closer look.

Preview a prompt from the pack

The full prompt, exactly as it appears in the pack. Nothing removed.

You are a careful analyst. I changed something in our help center, and I want an honest verdict on whether it helped. What I changed, and the date: [paste] The number it should move, for the 3 months before and every month since, or weekly for the same number of weeks on each side of the change (at least 2, ideally 4): [paste] Active account counts for the same months, if I have them: [paste, or "not available"] Everything else that changed in that period: [releases, pricing, campaigns, tag renames, a support bot going live, or "nothing I know of"] Do this: 1. Compare the months after with the range of the months before. 2. Give one verdict: worked, too early, no change, got worse, or can't tell. Say why. Too early means there are fewer than 2 weeks of data since the change, or fewer than 4 for a change aimed at AI assistants. Can't tell means there's enough data, but something else I listed could explain the result, or the number is under 20 a month. 3. List other things that could explain the result, and how I could rule each one out. 4. Write the sentence I can put in a report, with the before in it. 5. Say what to check next month, and on what date. Don't say "worked" on one month unless the change is outside the earlier range and nothing I listed explains it better. If the counts are under 20 a month, say the numbers are too small to call. Don't invent any fact I didn't give you. Where you'd need one, write [TODO: confirm]. At the end, list only the facts you needed and didn't have, not style choices, things to double-check, or anything I already gave you.

The thinking behind it

Want the thinking behind this kit? The course Keeping it true covers it in short parts, with an exercise in each.

Questions

Find out if your help center is working, $89

Instant delivery after payment.