Learn

Get better at this, now that machines read it too.

The craft of help center writing, and what changed once an AI assistant became your first reader. Twenty years of doing it, written down three ways.

Take a course to learn the whole job. Read an insight when you need the argument. Try a lesson when you have five minutes.

CoursesPaid6courses, about 30 minutes each, plus exercisesThe whole job, taught properly. Take them in order.Show me InsightsFree13insights, one argument eachThe reasoning and the evidence, for when you have to convince somebody.Show me LessonsFree10lessons, about five minutes eachOne idea you can try today. Start at the first one.Show me

Courses

Everything you need to run your company's help center

Six courses, about 30 minutes of reading each, with exercises you do on your own help center. No fluff.

See the courses →All six for $199
  1. 01How a help center actually works
  2. 02Deciding what goes where
  3. 03Writing the article
  4. 04Making everything sound like one company
  5. 05Keeping it true
  6. 06Content nobody is supposed to see

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