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Get better at this, now that machines read it too.

The craft of help center writing, and what changed once an AI assistant became your first reader. 25 years of doing it, written down 2 ways.

Take a course to learn the whole job. Read an insight when you need the argument.

CoursesPaid6courses, about an hour each, plus exercisesThe whole job, taught properly. Take them in order.Show me InsightsFree13insights, one argument eachThe reasoning and the evidence, for when you have to convince somebody.Show me

Courses

Everything you need to run your company's help center

6 courses. Each one is about an hour of reading, with exercises you do on your own help center. No fluff.

See the courses →
  1. 01How a help center actually works
  2. 02Deciding what goes where
  3. 03Writing the article
  4. 04Making everything sound like one company
  5. 05Keeping it true
  6. 06Content nobody is supposed to see

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